Production Central
Production Central serves as the park's main entrance.
The section features a cluster of motion picture soundstages, each of which house theme park attractions or actual film and television studios. A section of this area holding soundstages 18 and 19 was formerly used for production of Nickelodeon shows, but following the closure of Nickelodeon Studios, this area was annexed into CityWalk with the opening of Blue Man Group Sharp Aquos Theatre.
Production Central is the home of two Shrek themed attractions. The first is Shrek 4-D which takes guests on a quest that occurs between the very first and second Shrek films. The second attraction is Donkey's Photo Finish where guests can interact with the stars of Shrek in a character meet and greet.
Both attractions opened in 2003. Jimmy Neutron's Nicktoon Blast is a motion simulator ride featuring several Nickelodeon characters, such as Jimmy Neutron, SpongeBob SquarePants, the Rugrats and the Fairly Oddparents. Just like Shrek 4-D, Jimmy Neutron's Nicktoon Blast opened in 2003.
New Attractions
In 2009 two new attractions opened in Production Central.
The Universal Music Plaza Stage is a recreation of the well known Hollywood Bowl and offers a permanent stage for live concerts during the park's Mardi Gras, Rock the Universe, Summer Concert Series and Universal Holidays events.
The second attraction to open in the place in 2009 was Hollywood Rip, Ride, Rockit. Opening in August 2009, the roller coaster provides a complete experience with a custom soundtrack and the aptatude to upload a video of your experience to the internet.
The area is also home to so many different dining outlets and goods shops. Food and beverage stuff can be purchased from Beverly Hills Boulangerie or Universal Studios' Classic Monsters Cafe while goods can be bought from so many different themed stores including Universal Studios Store, Studio Sweets, It's a Wrap!, Nick Stuff and Shrek's Ye Olde Souvenir Shoppe.